The data in this Looker Studio dashboard (Former Google Data Studio) shows searches in Google per month compared to their highest level in the last five years on hotels in local European languages in Google in the last 24 months: in countries with multiple language like Switzerland and Belgium we choose for the dominant language.
The data is pulled from Google Trends with the help of the Gtrends Connector from StrategiQ.
The data gives you insight into the growth of a source market and it seasonal demand.
Comment update : February 2024
In the last few months hotel searches are almost on the same level as last year, only France, Italy and the UK show a weaker performance then last year.
If the dashboard doesn't load in your browser follow this link
Would you like to make a dashboard yourself, follow the Tourism Trends Dashboard Tutorial
If you want to learn more about using Google Trends follow Googles Training
Another trend dashboard that can be handy to understand tourism trends is the Dashboard of Unsplash the free picture portal. Type in a destination or experience activity and you can find how many times people searched on the topic and which photos were most popular.
