You probably already heard about AI, and you might even have experimented with AI.
As more and more business adapt AI technology in their business processes and workflows, understanding how to leverage these tools for your own business optimization is crucial if you want to stay competitive. In this guide, we'll explore how platforms like Google's Gemini, ChatGPT, and Microsoft CoPilot can transform your tourism business operations. But will also share how you can look at other solutions to improve the profitability of your business with AI
Starting with AI: First Steps
An answer on where to start with AI first might be a funny one; let AI help you to implement AI in your business. By starting to work with a generative AI solution of a tool you like; experiment with Google's Gemini, Chat GPT and Microsoft Co Pilot and ask questions like: how can i implement AI in my business processes. It helps to refine your question as good as possible and share details about your company, but also ask the AI solution to ask you questions. The new voice solutions are ideal for this; Open AI's Chat GTP io can be used as a real consultant, just have a conversation and ask all the questions you have. You will notice AI is going to ask questions back. You find the results of your conversation back in the chat, where you could ask AI again for a summery of the most important points.
A common first use of AI is content creation. Which you can do with the same generative AI solution. You can use Generative AI to first make or sharpen your strategy, then make a communication or marketing plan and then create content in line with the strategies you made. It helps to define templates and company guidelines to make sure everyone is using the tool the same and consistency is assured. Please note AI still needs briefing, human feedback and editing just like you would also do when you are outsourcing.
Optimizing Tourism Business Processes with AI
To decide how AI can be useful for your tourism company you need to know what AI is good in. Doing repetitive digital work, analyzing big chunks of data, personalized communications, customer care.
When investing money you want to look at where you have constraints and bottlenecks in your company, can digital and ai solutions help you ?
When creating new experience you can think how digital communication could enhance an experience. AI can mimic for example historical people which can enhance an experience significantly.
Creating Content with AI
One of the most logical first steps is to let AI help you in your content creation process. AI is great in helping you to create a strategy, marketing communication plan, social media plan and helping you with social media posts.
You can feed AI with your ideas and if possible a template you like to work with and it will help you fill in your plans.
AI will help you to speed up the creation and will give you content ideas that are always aligned with your strategy and branding guidelines of destinations.
Analyzing your data with AI
Another logical step is to analyze your data with the help of AI. Feed AI with website and other analytics and let it find opportunities or places to improve based on your strategy.
